Alfredo Falcon » Handmade Lookup

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Alfredo Falcon

Artist: Alfredo Falcon
Work Huaycan Peru Shopping Portal Novica Heartful Blog

Biography

Handwoven Alpaca Clothes and Accessories

I was born in the capital of Peru on August 7, 1968. When I was but a small child I learned from my parents the best weaving techniques – like me, they had learned them from their own parents. This makes us a family entirely devoted to the world of

Nowadays I combine weaving by hand and on classic machinery, remaining true to Inca and colonial motifs. I would like for the world to receive through my work high quality products, with modern colors and traditional motifs.

I have been working with Novica for seven years. My workshop is located in the district of Huaycan, a place of refuge for many immigrants who fled central Peru during the times of terrorism. Before collaborating with Novica, I had a small workshop in an industrial park that the government gave me on credit, a place where small producers could work with dignity. It wasn’t properly roofed, and its production capacity was limited. I designed and made clothing.

My market was limited to a few local shops, and to a single small foreign client who purchased my work from time to time. After joining Novica, my sales increased significantly, and my workshop began to undergo an enormous change. I purchased better tools and materials. My production capacity has grown tremendously, and my work has gained considerable popularity. This recognition has permitted me to promote my work in new markets, as well. But Novica will always remain my preferred customer.