Best natural mascara you will ever find. Long wearing but very gentle. Am buying it for my mom and sister-in-law now too. They both love it! Wonderful customer service as well.

The best natural mascara I have ever used. Stays on. Removes easily. No irritation. Repeat order for me!

First time using cake mascara and I love it! Its way easier to use then I expected. One big difference from traditional mascara is that the coverage is minimal, so i need quite a bit of layers to get a fully covered look. But either that I love it. And the seller is very responsive and has given good advice about the product.

Have used this once before and loved it. I swear it is making my lashes grow/and or look thicker and it looks good on and feels good on, your lashes feel soft. The nice thing about this mascara is that if your eyes tend to water whether due to allergies/walking out in to the cold after being in a warm enivronment, it doesn't sting! I purchased one from another supplier on here, and she replicates her cake mascara f/the same recipe that MaxFactor used to make their mascara back in the 30's.The problem with that is that recipe contains "soap" in it. No thank you Despite soap is not bad for your eyes should you get a little in them, it stings. For anyone else who uses this mascara, my suggestion is that when you add a little water to it, use warm water. It really feels soothing when you put the mascara on. I will buy this again.

Best natural mascara ever! Have tried a number of organic brands. This is the only one I can find which does not bother my eyes, does not flake and provides lasting wear. Got this one for my sister-in-law who wants to try it out since I love it so much!

It looked a little different in the package but wow. This is the third zero waste mascara that I have used and the first to not smudge all over my eyes. You can build it up too, I recomend.

Repeat purchase for me. Thanks!

My eyes are extremely sensitive due to ocular rosacea. Even eyeshadow made with arrowroot and cocoa powder will make them react. Have had no issues at all with this wonderful mascara. Also great as eyeliner! Will definitely reorder.

Love this! Very easy to use, though it definitely takes a tiny bit longer in my morning routine, but its worth it for the plastic saved and great product. Very strong coating and very minimal flaking throughout the day. Would definitely buy again!

Great product! Arrived quickly! It took a bit of trial and error to figure out the best way to apply. I’m glad my eye doctor recommended this seller!